Plan and execute MSP-focused expansion campaigns to drive product adoption, upsell/cross-sell, and long-term customer growth across our base.
Build and manage email nurture programs for MSP customers across different stages of the lifecycle.
Lead MSP-exclusive initiatives such as webinars, campaigns, and value-driven programs in collaboration with Product Marketing and Content Marketing.
Collaborate with Product Marketing to develop and distribute MSP-facing sales and marketing resources that support customer growth.
Work closely with Account Management and Client Success teams to align marketing programs with MSP customer needs and lifecycle milestones.
Support communications to MSP customers related to product updates, programs, and key initiatives.
Partner with our RevOps team to execute campaigns using HubSpot and track performance, identifying insights and opportunities for optimization.
Manage multiple projects and timelines to ensure accurate and timely execution.
Report on program performance and provide actionable recommendations to improve engagement, adoption, and customer success.

5+ years of B2B marketing experience, with direct experience marketing to MSPs required
Hands-on experience with HubSpot and Salesforce CRM marketing and sales automation platforms
Proven success building and executing lifecycle or expansion-focused marketing programs within an existing customer base
Strong copywriting skills for email, communications, and MSP-facing enablement materials
Highly detail-oriented with excellent project management skills
Understanding the MSP customer lifecycle dynamics and how to support adoption, growth, and retention
Collaborative working style with experience partnering cross-functionally with Account Management, Customer Support, and other marketing teams
Data-driven mindset with experience measuring program performance and optimizing for results
Excellent written and verbal communication skills
Experience in cybersecurity or related technology markets is a strong plus.

MSP Customer Marketing Manager

Key skills