The Senior Manager, Lifecycle Marketing & Operations is responsible for building and operating Leap’s end-to-end lifecycle engine to convert marketing activity into pipeline and closed won deals.
This role owns the architecture, execution, and optimization of the journey from first touch through sales qualification and opportunity progression.
You will partner closely with RevOps, Sales, Data, and Engineering to build scalable systems and drive measurable growth outcomes.
Design and execute Leap’s end-to-end lifecycle marketing strategy from first touch through opportunity creation.
Build segmentation frameworks, nurture journeys, and lead scoring models that drive qualified pipeline.
Identify funnel friction points and implement targeted lifecycle interventions to improve conversion.
Own the architecture of the lifecycle marketing stack in HubSpot, including CRM structure, automation logic, and integrations.
Partner with RevOps and Data to ensure clean data flows, clear lifecycle stages, and scalable reporting.
Maintain best practices across deliverability, compliance, and contact governance.
Build and run a structured experimentation program across the lifecycle funnel.
Design and analyze A/B tests across segmentation, messaging, and nurture strategies.
Own lifecycle messaging across the funnel, including emails and automated journeys.

8+ years of lifecycle marketing / CRM experience with ownership of pipeline or revenue outcomes in B2B environments
Deep expertise in HubSpot, including building complex workflows and lifecycle architectures independently
Proven track record of building lifecycle programs that drive measurable business impact (e.g., opportunity creation, pipeline conversion)
Strong experience with segmentation, automation, lead scoring, and behavioral trigger systems
Analytical rigor with experience designing and evaluating experimentation frameworks
Experience in healthtech, benefits, or other complex, sales-assisted environments (Preferred)
Experience building lifecycle functions from 0 → 1 and scaling them (Preferred)
Experience partnering closely with RevOps, Data, and Engineering teams (Preferred)

Senior Manager, Lifecycle Marketing – Operations

Key skills