Partner with Digital Sales to understand client objectives and translate them into measurable digital marketing strategies.
Plan, manage and optimise campaigns across display and paid social, including full-funnel activity such as prospecting, retargeting and conversion.
Monitor campaign performance against key KPIs (CTR, conversions, ROAS, viewability) and make ongoing optimisations to maximise results.
Run campaign analysis and build clear, commercially-focused reports that show impact and return on investment.
Present results in a confident, non-technical way, offering insight, recommendations and opportunities for deeper investment.
Build and manage audiences, including custom and lookalike audiences, to improve targeting and reach.
Work hands-on with analytics tools and tracking, collaborating with internal teams where needed to resolve issues.
Identify at-risk accounts early and recommend actions to improve performance and retention.
Share campaign wins, insights and best practice across the wider team and contribute to knowledge-sharing sessions.

Experience working as a digital marketeer, ideally within an agency or similar fast-paced environment.
Strong understanding of digital marketing and performance campaigns, particularly display and paid social.
Confident using analytics and advertising platforms, with the ability to interpret data and spot trends.
Highly analytical, with the ability to turn insight into clear, practical recommendations.
Comfortable being customer-facing, leading face-to-face and virtual meetings with confidence.
Imaginative and creative when it comes to campaign ideas, messaging and creative approaches.
Strong communication skills, able to explain results simply to non-technical audiences.
Organised, proactive, and able to manage multiple campaigns at once.
Based in or near York, with flexibility to travel across Yorkshire and Darlington.

Marketing Success Manager

Key skills