Customer Marketing Manager

Role Overview

• Manage BeyondTrust’s Case Study Program, including recruitment, execution, and promotion of customer success stories that showcase the value of BeyondTrust solutions.
• Contribute creatively and tactically to the creation and promotion of written and video content that showcases customer wins, ensuring alignment with corporate and product messaging.
• Coordinate customer speakers for webinars, conferences, prospect calls, and events.
• Develop compelling customer presentations that translate challenges, outcomes, and real-world use cases to demonstrate BeyondTrust’s impact.
• Identify and execute new strategies for curating fresh customer wins, quotes, testimonials, and proofpoints.
• Collaborate with teams such as Customer Success, Technical Account Management, and Product Marketing to recruit and develop a structured pipeline of Customer Advocates ready to participate in reference calls, events, and content.
• Establish a presence in existing BeyondTrust communities, forums, and online platforms to facilitate engagement and support the growth of the Customer Advocacy Program.
• Organize & contribute to engaging virtual & in-person events, webinars, and training sessions that foster loyalty, drive advocacy, and fuel business growth.
• Develop and nurture personal relationships with Customer Advocates, providing bespoke, white-glove experiences at every engagement.
• Support the execution of the annual Go Beyond Customer & Partner Conference.
• Coach internal teams on how to use customer stories effectively in the sales cycle.
• Manage reference requests and find new ways to recruit new reference customers.
• Collaborate with sales and product marketing teams to inject customer insights into targeted content and sales enablement materials to support selling efforts and strategic campaigns.
• Monitor key customer metrics (customer satisfaction, retention rate, net promoter score) to measure campaign effectiveness.
• Analyze customer data to identify trends and inform future marketing strategies.
• Provide regular reports to leadership on customer engagement and key performance indicators.

Requirements

• 2-4 years' experience in a customer marketing or advocacy role.
• Strong understanding of customer lifecycle marketing principles and best practices.
• Excellent relationship management and interpersonal skills to build strong customer partnerships that encourage long-term loyalty.
• Proven ability to develop and execute successful case study campaigns with measurable results.
• Proficiency in marketing automation tools and CRM systems (Salesforce, Eloqua, Craft CMS experience is a plus).
• Ability to leverage data and analytics to measure the success of campaigns and understand customer behavior.
• Collaborative approach to work effectively with cross-functional teams, including sales, product marketing, and customer success.
• Strong written communication skills to craft and contribute to compelling content that resonates with customers.
• Genuine desire to be in a customer-facing role, with a knack for fostering relationships with key customers and prospects.
• Willing to travel occasionally to support and execute in-person customer events.
• Desire to join a fast-growing team and collaborate on new ways to engage customers and address their greatest cybersecurity needs.

Tech Stack

• Cyber Security
• Go

Benefits

• Health insurance
• Flexible work arrangements
• Professional development