Growth Marketing Manager, B2B

Counsel Health is a pioneering company focused on enhancing healthcare through AI technology, and they are seeking a Growth Marketing Manager, B2B to drive their enterprise growth engine. This role involves developing messaging, producing impactful content, and optimizing B2B marketing channels to effectively communicate the company's value to enterprise buyers.

Responsibilities:

• Develop and continuously test messaging across campaigns, using performance data to refine how Counsel communicates its value
• Produce high-impact assets, including white papers and case studies, that fuel demand generation, outbound sales efforts, and brand awareness
• Own experimentation and optimization across key B2B growth channels, including LinkedIn Ads, outbound sales messaging, and media partner campaigns
• Design and execute campaigns targeting enterprise buyers
• Run structured A/B tests across messaging, creative, and audience segments to continuously improve performance
• Create assets that support enterprise sales conversations and outbound email campaigns
• Partner with the commercial team to develop high-quality thought leadership assets that position Counsel as a leader in AI-enabled primary care
• Own day-to-day experimentation across LinkedIn Ads and other enterprise marketing channels, refining audience targeting, messaging, and creative to drive engagement and pipeline growth
• Use product data, industry insights, and performance analytics to craft narratives that resonate with enterprise buyers and differentiate Counsel in a rapidly evolving market

Requirements:

• 5-7+ years of experience in B2B marketing across product marketing, growth marketing, content marketing, or demand generation, ideally within healthcare, digital health, or enterprise SaaS
• Experience producing high-quality marketing and sales content and executive-level collateral
• Ability to take complex technical concepts and translate them into clear, compelling messaging that resonates with enterprise buyers
• Comfortable using data to guide experimentation and decision-making
• Understanding how to evaluate performance across campaigns, messaging tests, and growth channels
• Hands-on experience running or optimizing B2B marketing channels such as LinkedIn Ads, outbound sales campaigns, or demand generation programs
• Thrives in fast-moving environments and is comfortable building processes, systems, and assets from scratch
• AI product exposure: Experience marketing AI-powered or technically complex products, with the ability to translate technical capabilities into clear messaging
• Content Marketing Experience: Experience owning the end-to-end production of long-form marketing assets, such as white papers, research reports, or case studies
• Performance marketing exposure: Hands-on experience optimizing paid social or other performance channels within a B2B context