Sr Manager, Marketing - Remote

Emergent BioSolutions is a leading public health company that delivers protective and life-saving solutions to communities around the world. The Sr. Manager, Marketing is responsible for supporting the commercial growth of naloxone and NARCAN® Nasal Spray, driving brand awareness and product adoption through integrated marketing campaigns. This role requires strong cross-functional leadership and a deep understanding of omnichannel marketing to connect customer needs with business objectives.

Responsibilities:

• Act as product lead to drive alignment and enhance product value proposition for NARCAN® Nasal Spray/Kloxxado®, future pipeline, and life cycle strategies with a customer centric approach
• Lead the development of national and regional OTC marketing strategies across major retail and online channels (e.g. CVS, Target, Walgreens, Amazon, Walmart)
• Oversee in-store promotions, e-commerce optimization, digital advertising, and conversion-focused campaigns
• Execute consumer focused marketing strategies that build demand and support sales through distributors, retailers, and business partners
• Drive the execution of high-impact retail programs in partnership with sales and shopper marketing teams
• Lead end-to-end retail execution across marketing, ecommerce, pricing, and promotion, including oversight of the retail sales broker to deliver commercial performance across priority customers
• Build and manage cross-channel consumer marketing campaigns that blend traditional and digital tactics, including paid media, content marketing, social, email, and PR
• Ensure all messaging is aligned with brand strategy, audience insights, and FDA guidelines for OTC healthcare products
• Manage agency partners to ensure high-quality campaign execution and project delivery
• Collaborate with internal stakeholders including Sales, Regulatory, Commercial Operations, Medical Affairs, and Supply Chain to align marketing plans with business operations
• Set and monitor KPIs such as sales lift, market share, digital engagement, CAC, and ROI
• Use performance insights and customer data to refine strategies and improve marketing effectiveness across Retail efforts and any overlap with other channels
• Execution and project management of enterprise level projects leveraging diverse portfolio of channels against customer segments
• Develop strategy to support promotional material (as needed) and serve as marketing expert with the in-house Promotional Review Committee
• Build and foster business relationships with key customers, distributors, businesses, consumers, community Indigenous nations and partners
• Collaborate closely with field-based teams to identify insights and opportunities to optimize market positioning and penetration
• Manage ongoing SOWs and budgets and ensure team is meeting projected spend
• Align brand budget to forecast, latest estimate and future projections
• Support and align to the national congress/conference planning process
• Responsible for business meeting planning and execution
• Drive collaboration with all cross functional partners, including Sales, Operations, Public Interest and Indigenous, Regulatory, Legal, Data Analytics, Government Affairs and Medical Affairs

Requirements:

• Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred)
• 7+ years of progressive experience in consumer and/or business marketing, with significant experience in OTC pharmaceuticals, health & wellness, or CPG
• Demonstrated leadership in both retail/e-commerce and/or business marketing environments
• Strong understanding of U.S. regulatory compliance related to healthcare marketing (e.g., FDA guidelines for OTC products)
• Proven track record of driving measurable business results through integrated, data-informed marketing
• Excellent leadership, project management, and cross-functional collaboration skills
• Ability to handle and lead multiple projects simultaneously, while meeting deadlines in a fast-paced environment
• Demonstrates enthusiasm, strong initiative, and high sense of urgency with long term strategic mindset
• Ability to lead through ambiguity, meet deadlines, and react swiftly to change and demonstrate a growth mindset
• Strong collaborator who can communicate effectively with internal and external business partners to gain support and buy-in and can effectively leverage the strengths and skills of multiple and diverse business partners
• Stellar written and oral communication and presentation skills, with the ability to clearly articulate complex ideas to various audiences, including senior leadership
• High emotional intelligence with strong ability to listen and understand the perspectives of others to create a diverse and inclusive working environment
• Experience in sales operations management in a retail setting is preferred