Growth Marketing Manager

Role Overview

• Personally own and execute demand generation programs that drive qualified pipeline and revenue
• Build and launch integrated campaigns across ABM, inbound, lifecycle, and performance channels
• Actively manage targeting, messaging, creative testing, and conversion optimization
• Partner directly with Sales to define ICPs, target accounts, campaign priorities, and pipeline goals
• Own lead flow, scoring, and handoff to Sales to ensure quality and conversion
• Design, launch, and run community-led growth initiatives including ambassador, referral, and revenue-share programs
• Actively cultivate relationships with customers, partners, and professional communities
• Create and execute campaigns leveraging events, partnerships, thought leadership, and grassroots channels
• Grow and engage a network of advocates and partners that drive trust-based acquisition
• Translate community insights into actionable marketing, product, and customer experience improvements
• Coordinate and support execution of marketing events, including field, partner, and annual conference, aligning efforts to drive demand generation and qualified pipeline.
• Hands-on ownership of ABM strategy and execution for high-value, relationship-driven accounts
• Collaborate closely with Product Marketing and Content to create personalized, high-impact campaigns
• Turn GTM strategy into concrete, executable campaigns tied to revenue outcomes
• Directly manage campaign performance, attribution, and reporting across channels
• Build dashboards and reporting frameworks to track funnel health, ROI, and growth efficiency
• Optimize campaigns through continuous testing, iteration, and data-driven insights
• Own and operate the marketing tech stack, automation, and CRM integrations
• Partner with RevOps and Sales Ops to maintain clean data, accurate attribution, and strong pipeline visibility

Requirements

• 5+ years of relevant experience with a strong track record of hands-on execution
• Deep expertise in demand generation, ABM, community/network-led growth, and performance marketing
• Proven ability to personally run campaigns while building scalable systems and processes
• Experience building and operating referral, ambassador, partner, or rev-share programs
• Strong analytical mindset with experience managing attribution, reporting, and optimization
• Comfortable working in lean environments and owning work end-to-end
• Excellent cross-functional collaboration and communication skills
• Background in B2B SaaS, marketplaces, or service-based businesses preferred