Own go-to-market strategy: Develop and execute comprehensive GTM plans for product launches, feature releases, and market expansions.
Define positioning and messaging: Craft clear, differentiated messaging grounded in ICP insights, customer needs, and competitive dynamics.
Enable revenue growth: Partner with Sales to deliver tools, content, and training that drive pipeline creation, deal acceleration, and win rates.
Act as the voice of the market: Synthesize market research, customer feedback, and competitive intelligence to inform product and marketing strategy.
Lead cross-functional alignment: Collaborate closely with Product, Sales, and Marketing to ensure cohesive and effective execution.
Support external presence: Represent Togetherwork in customer meetings, industry events, analyst briefings, and speaking engagements.
Leverage data and AI: Use analytics and AI tools to optimize campaigns, scale content creation, and improve team efficiency.

8–12+ years of experience in product marketing, preferably within SaaS or vertical software environments
Proven ability to develop and execute successful go-to-market strategies that drive measurable revenue impact
Strong leadership experience managing and developing high-performing teams
Exceptional communication and presentation skills, with the ability to influence executive stakeholders and external audiences
Deep understanding of customer segmentation, ICP development, and competitive positioning
Data-driven mindset with experience leveraging metrics, insights, and analytics to guide decisions
Experience partnering closely with Sales to drive enablement and revenue outcomes
Familiarity with AI tools and modern marketing technologies to enhance productivity and effectiveness
Comfort serving as a public-facing spokesperson, including media, analysts, and events

Director, Product Marketing

Key skills