Ideate, shoot, edit and package premium platform‑native content across social platforms, with a focus on TikTok and Instagram.
Conceptualize, develop, and refine serialized social‑first formats and long‑running franchises.
Produce and direct real‑time social coverage around major news moments, tentpole events, and cultural touchpoints.
Oversee the creation of trend‑responsive vertical video and experimental formats, ensuring strong editorial framing and visual style.
Exercise strong news judgment to determine what stories, trends, and formats resonate across platforms.
Apply CNN’s editorial guidelines to platform‑native storytelling choices, captions, thumbnails, and headline/copy approaches.
Mentor junior staff on editorial framing, best practices, and platform strategy.
Analyze detailed platform metrics to identify insights, shifts, and opportunities for growth.
Translate analytics into actionable content, creative framing, and publishing strategies.
Anticipate and adapt to evolving platform features, trends, and algorithmic behaviors.
Partner with Editorial teams and Channel Managers to execute high‑impact social content.
Act as a key internal ambassador for Off‑Platform, helping shape how stories translate into platform‑native experiences.
Contribute to the development of workflows, processes, and best practices across the Off‑Platform team.

5–7+ years of social media experience at a media outlet
Expertise in producing high‑impact social content, including video, visuals, and multimedia packages
Advanced proficiency in Adobe Premiere Pro; additional editing or design tools a plus
Deep understanding of user behavior and mechanics across TikTok, Instagram, and other top platforms
Strong editorial judgment, writing skills, and creative instincts
Ability to manage multiple complex projects with tight deadlines
Flexibility for coverage during breaking news, holidays, and extended hours

Senior Social Producer, Digital Products & Services

Key skills