Own the end-to-end analytical approach for a flagship perception and influence measurement solution, from model design through to delivery.
Design, run and evolve regression, multivariate and factor-based models to identify and quantify the drivers of perception and influence.
Partner closely with commercial, insight and product teams to shape analytical approaches that address real business questions.
Support sales and account teams by clearly articulating what the analytics can (and cannot) demonstrate.
Provide technical leadership and mentoring to analysts working on perception and influence analytics.
Raise overall analytical capability through coaching on statistical thinking, modelling techniques and interpretation.
Contribute to hiring, onboarding and skills development within the analytics function as required.

Strong experience in advanced analytics, statistical modelling or quantitative research roles.
Deep, hands-on expertise in regression analysis and multivariate statistical techniques.
Strong working knowledge of R and/or Python for statistical analysis.
Experience working with survey, perception, attitudinal or brand-related data.
Experience in media, marketing effectiveness, brand measurement or advertising analytics.
Familiarity with index construction, weighting frameworks or composite metrics.
Experience working with large, multi-market datasets.
Exposure to experimental design or causal inference approaches.

Advanced Analytics Lead

Key skills