Field Marketing Manager

Role Overview

• Design and execute ABM strategy for priority accounts
• Partner closely with Sales to understand account priorities, buying committee needs, and deal stages, translating these into actionable ABM field plans.
• Plan and deliver high-touch, account-based field experiences such as executive dinners, customer roundtables, and 1:few events.
• Coordinate ABM field motions from planning through follow-up, ensuring alignment with Sales outreach and next steps.
• Plan and execute a defined portfolio of field marketing programs, including conferences, regional events, hosted experiences, and virtual programs.
• Own end-to-end execution for assigned programs, including timelines, vendors, logistics, staffing coordination, and post-program follow-up.
• Apply existing field marketing playbooks and contribute improvements based on performance data and execution learnings.
• Partner closely with Revenue Operations (RevOps) and Marketing Operations (MarOps) to define, instrument, and govern success metrics and attribution for assigned field and ABM programs.
• Define success metrics for assigned field and ABM programs — including engagement, pipeline influence, win-rate lift, average deal size, and ROI — and translate those into measurable targets and dashboards.
• Track performance end-to-end: ensure proper tracking and data flows with MarOps, validate data quality with RevOps, and maintain shared dashboards that surface program health and revenue impact.
• Deliver post-program reporting with clear insights and prioritized recommendations for Sales, RevOps, and marketing stakeholders.

Requirements

• 3-5 years of experience in B2B field marketing, events, and/or ABM in a demand generation environment.
• Experience designing and executing ABM programs for a defined set of accounts in close partnership with Sales.
• Proven ability to manage multiple field programs simultaneously with strong attention to detail and follow-through.
• Experience tracking pipeline impact and program performance and using data to inform improvements.
• Strong cross-functional collaboration, project management, and communication skills.
• Familiarity with ABM and event tech platforms (CRM/MAP, intent signals)
• Experience in edtech preferred, or demonstrated ability to ramp quickly in a complex B2B space.

Benefits

• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop