Member Marketing Specialist

Role Overview

• Assist in planning and executing engagement initiatives across all clients, ensuring timely and effective communication
• Develop and organize marketing materials for new client onboarding, including communication plans, presentations, and program launch assets
• Plan, schedule, and coordinate client-facing webinars; manage logistics, promotion, and post-event follow-up. Assist in creating each presentation, ensuring client details and Form Health branding are accurate
• Build and maintain client-specific landing pages to support program enrollment
• Work closely with our clinical experts to support the development of quarterly flyers, topical webinars, and educational materials
• Organize, prioritize, and track multiple ongoing client communication projects; ensure timelines and deliverables are met
• Partner with Client Success, Product, Engineering, and Clinical teams to ensure alignment and smooth execution of marketing initiatives
• Join client discussions as needed and speak confidently about our program, resources, and engagement approach
• Build and manage multi-channel campaigns (email, SMS, push notifications, direct mail), including campaign setup, segmentation, and deployment
• Analyze campaign performance metrics and share actionable insights to continuously improve open rates, click-through rates, conversion, and engagement outcomes
• Track and report on key member engagement KPIs, contributing to measurement frameworks that demonstrate the impact of marketing on patient activation and retention
• Ensure all patient communications adhere to HIPAA and healthcare compliance guidelines

Requirements

• 3+ years of marketing experience, preferably in healthcare or health-tech
• Strong proficiency with Google Workspace (Docs, Slides, Sheets, Drive)
• Ability to articulate program components and communicate recommendations clearly during client meetings
• Exceptional organizational and project management skills, with a proven ability to handle multiple deadlines
• A creative eye
• comfortable editing copy, shaping layouts, or enhancing visual assets
• Familiarity with or willingness to learn new platforms and tools to streamline workflow (e.g., webinar platforms, CMS tools, design software)
• Strong interpersonal skills and comfort working in a cross-functional environment, paired with the ability to work independently and figure things out
• A proactive, resourceful, and solutions-oriented approach to daily tasks
• Data-driven mindset with the ability to analyze campaign performance, identify trends, and translate insights into optimized strategies
• Strong written communication skills with the ability to adapt messaging for different audiences and channels
• Commitment to putting the patient/member experience at the center of all marketing decisions
• Familiarity with healthcare regulations and patient privacy (HIPAA) preferred
• Bachelor’s degree in Marketing, Communications, or related field preferred

Benefits

• Competitive salary and equity in a high growth start-up
• Comprehensive health benefits (medical, dental, vision)
• 401k program
• Flexible work schedules and paid time off
• Paid parental leave