Develop, monitor, and optimize marketing processes for demand generation and capture that meet business needs.
Work closely with the lifecycle, sales, and product teams to develop processes that maximize funnel performance and meet the needs of each area.
Manage projects involving multiple teams and countries; define success metrics and tracking, costs, and timelines. Set priorities and allocate tasks.
Build dashboards and reports to monitor metrics and results; perform ad-hoc analyses to identify optimization opportunities, maximize marketing's contribution to revenue generation, and reduce acquisition costs.
Collect, organize, and clean marketing databases to improve operational efficiency and ensure data reliability.
Work closely with the lifecycle team in managing the marketing automation tools (HubSpot & Salesforce) and identify automation and optimization opportunities with a focus on scale.
Establish the optimal tooling architecture for marketing work, and implement, manage, and integrate these software solutions.
Seek new solutions to maximize the quality and efficiency of marketing activities.