Explore the market and competitors to identify trends and translate them into creative ideas.
Generate and test creative hypotheses for advertising campaigns.
Create clear and structured briefs for designers (mostly video creatives) to bring ideas to life.
Use AI tools to generate images, videos, and creative concepts faster and more efficiently.
Analyze performance metrics of tested creatives (CTR, CPA, ROAS) and generate new ideas to improve results.
Discover and implement new tools and approaches to enhance the creative process and automate routine tasks.
Participate in shoots for advertising creatives, collaborating with our in-house video production team.

1+ years of experience in creative marketing;
Ability to use market monitoring and competitor analysis tools (AppMagic, Facebook Ad Library, TikTok Creative Center etc).
Experience using AI tools (ChatGPT, Gemini, Claude, Sora, Nanobanana, Runway, or similar).
Understanding of key marketing metrics and the marketing funnel.
Ability to create clear and structured briefs for designers (both static and video creatives).
A mix of creative and analytical thinking, proven by previous experience.
Proactive and self-driven mindset — eager to learn, grow fast, and adapt in a dynamic environment.
Interest in tracking content trends and best-performing ad practices on social media.
English at Intermediate level or higher — comfortable communicating with teammates and stakeholders.
Openness to sharing and discussing ideas and providing constructive feedback.

Work within an ambitious team on a socially impactful education product.
An office with a reliable shelter, generators, satellite internet, and other amenities.
Access to our corporate knowledge base and professional communities.
Personal development plan.
Compensation for English language learning, external training, and courses.
Medical insurance, company doctor, and full sick leave compensation.
Sports activities: running, yoga, boxing, and more.
20 days of paid vacation per year + public holidays.
Supporting initiatives that help Ukraine.

Creative Marketing Specialist

Key skills