Senior Communications Writer

Role Overview

• Create, develop, write, edit, and repurpose content to create search-optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, blogs, e-books and crown.com.
• Create content for and manage company Blog, creating an annual content calendar to support the posting schedule.
• Provide product and Company information to trade publications editors and writers.
• In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone.
• Work cross-functionally with subject matter experts, Marketing Project Specialists, and diverse internal and external teams in the content development process.
• Collaborate with teams to determine copy direction of marketing and advertising programs.
• Develop and manage working relationships with various media and agencies the Company utilizes in deploying its content and media strategy.
• Collaborate with the Marketing digital team on search engine optimization (SEO) initiatives, implementing keyword and content strategies to enhance organic search performance.
• Manage Company’s editorial and news release calendars.
• Coordinate media interviews with Company spokespersons and subject matter experts.
• Manage Company’s online newsroom and provide backup support for maintenance of Company blog.
• Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects.
• Monitor performance to determine engagement level by topic and inform future content development strategy.
• Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs.

Requirements

• Bachelor’s degree in Communications, Writing, or Journalism, along with at least 5 years of related experience, is required.
• Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Good writing skills with the ability to write to diverse audiences and communicate concisely on technical as well as promotional subject matter
• Knowledge of Associated Press Style (AP)
• Good verbal and written communication skills
• Direct personal contact with internal and external sources, including marketing and media agencies
• Understand interactive marketing, paid and organic search and search engine marketing
• Ability to lead defined initiatives and report on progress and outcomes
• Occasional travel (0-5%)

Benefits

• Health/Dental/Vision/Prescription Drug Plan
• Flexible Benefits Plan
• 401K Retirement Savings Plan
• Life and Disability Benefits
• Paid Parental Leave
• Paid Holidays
• Paid Vacation
• Tuition Reimbursement