Oversee The Zebra’s data-driven SEO landing pages, using original data and creating content that is educational and encourages consumers to use our insurance comparison product.
Ideate, generate, edit, and publish SEO content at scale with the goal of driving organic traffic and revenue, supporting other marketing channels and link building initiatives
Relay their knowledge of the insurance industry, pricing data and SEO to team members and help foster their growth and skills in these areas by training junior team members and contractors.
Apply learnings from competitive intelligence analyses and content audits to The Zebra’s content and/or optimization processes.
Monitor and stay ahead of Google, SEO developments, competitors, and industry trends to identify opportunities for improvement.
Create detailed content briefs and blueprints for contractors and freelance writers, ensuring consistent quality and alignment with SEO and brand standards
Optimize content for user intent and search journey—balancing keyword targeting with readability, page structure, and conversion paths
Lead and support content projects within the team's scope, and assist with process improvements for streamlining workflows
Collaborate cross-functionally with product, design, and analytics teams to ensure content supports broader business goals

3+ years of hands-on SEO experience with a focus on content strategy (agency or in-house)
Ability to analyze performance data and communicate clear, actionable recommendations
Basic understanding of basic HTML, JavaScript and CSS
Demonstrated experience optimizing content for both search performance and user experience
Understanding of E-E-A-T principles, especially as they apply to YMYL content
Proficiency with Google Search Console and SEO tools such as seoClarity and Screaming Frog
Strong writing and communication skills

Competitive Compensation & Stock Option Offering
Health, Dental, Vision & Disability Coverages
HSA offering + employer contribution
401k plan + employer match
Unlimited PTO (paid time off)+ the flexibility to enjoy it
Paid Parental Leave Program
Wellness perk ($100/month)
Pet Adoption Reimbursement ($300/year)
Learning & Development Opportunities
Join a team that truly lives their values (outside of the office. Cliche, we know… but we really mean it)

Senior Content Specialist

Key skills