Local Marketing Manager

Role Overview

• Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees.
• Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action.
• Carry the highest call volume for assigned accounts until capacity is reached.
• Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities.
• Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside.
• Translate performance insights into clear action plans aligned to enterprise and brand goals.
• Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT.
• Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level.
• Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance.
• Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities.
• Coordinate with Paid Media, SEO, analytics, Strategy Directors, and Operations teams to ensure accurate data and aligned execution.
• Determine when to involve Local Marketing Coordinators for education, onboarding, or overflow support.
• Escalate complex, sensitive, or high-risk situations to the Local Strategy Manager when appropriate.
• Review Zendesk activity tied to assigned accounts to identify themes, friction points, and early risk signals.
• Document recommendations, action plans, follow-ups, and outcomes to ensure continuity and accountability.
• Contribute to the ongoing improvement of LOCALACT playbooks, performance frameworks, and service standards.

Requirements

• 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing.
• Strong analytical skills with the ability to interpret paid and organic performance metrics and translate them into business-focused recommendations.
• Experience coaching franchisees or small business owners through performance improvement and change.
• Strong working knowledge of local paid media and organic marketing performance.
• Ability to influence without authority and guide franchise owners toward best practices.
• Confidence leading frequent performance and coaching conversations with professionalism and clarity.
• Strong judgment around prioritization, escalation, and capacity management.
• Excellent communication and documentation skills in a fast-paced, metrics-driven environment.
• High level of ownership, accountability, and service orientation.

Benefits

• Competitive benefits including medical, dental, vision, a matching 401(k), wellbeing stipends, and remote work support.