Social Strategy Manager

Role Overview

• Bring Grove’s mission to life through end to end development of Grove’s social media channels (IG, Facebook, Tiktok and Youtube). Lead the strategic planning and distribution of social-first content, from management of the content calendar, to weekly content briefing, scheduling posting, and building performance reports.
• Develop a social content framework that maps high-value storytelling to specific audience segments. Architect a unified content ecosystem where this organic strategy informs paid media creative, ensuring a seamless brand narrative across the entire social funnel.
• Establish a rigorous "Organic-to-Paid" testing pipeline, using organic engagement data to identify "winners" for paid amplification.
• Manage the production lifecycle for all social assets: ideation, scripting, briefing, filming, editing, publishing.
• Partner with the Director of Growth to create recurring content series to deepen brand affinity and engagement. Think in series and repeatable formats, rather than one-off posts, to drive performance.
• Lead UGC strategy end-to-end: sourcing, creator briefing, rights management, and elevating authentic customer voices.
• Monitor performance metrics, participate in weekly performance calls, and translate insights into creative pivots. Consistently optimize hooks, formats, captions, and CTAs for each platform.
• Serve as the connection between Grove and its followers and customers to nurture superfans. Proactively engage audiences through community forums and partnerships.
• Manage the community experience through the moderation of online comments with timely responses and facilitation of community groups.
• Work cross functionally with creative, retention, merchandise, and product teams to ensure tentpole moments and merchandise features align with social content calendar.

Requirements

• 5+ years of experience in content development and organic strategy for a consumer-facing or e-commerce brand.
• A natural storyteller with strong creative instincts, exceptional editorial judgment, and the ability to educate and inspire audiences through social platforms
• Deeply fluent in Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms, including algorithm behavior and retention mechanics.
• Hands-on production experience: comfortable filming, editing (CapCut, Adobe Suite, or similar), and publishing content yourself.
• Experienced in building and scaling UGC and creator programs to support content needs.
• Data-literate and comfortable using performance insights to inform creative decisions.

Benefits

• Competitive benefits
• medical, vision, dental
• Equity
• shared success is core to our mission
• Flexible Paid Time Off
• we care most about results
• Free VIP membership and 25% employee discount
• Working for a company that believes in creating products that help the planet!