Serve as a day-to-day contact for assigned health and lifestyle clients, ensuring projects and deliverables meet objectives.
Participate in client calls and meetings, providing updates, reports, and proactive recommendations.
Help manage timelines, workflows, and coordination across teams.
Draft and pitch compelling stories to health, wellness, lifestyle, and consumer media outlets.
Build and nurture relationships with journalists, influencers, and thought leaders in the space.
Monitor media coverage and trends relevant to client industries.
Develop press releases, media alerts, blog posts, bylined articles, and social media content.
Collaborate with creative teams to ensure visuals and messaging are aligned.
Contribute to the planning and execution of PR campaigns, product launches, influencer activations, and events.
Track performance metrics and assist in preparing client reports with insights and recommendations.
Work closely with account leaders and peers, actively participating in brainstorming and strategy sessions.
Support and mentor junior staff or interns as needed.

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field.
2+ years of PR or communications experience, ideally within an agency environment.
Experience with healthcare, wellness, lifestyle, or consumer brands strongly preferred.
Strong writing, editing, and verbal communication skills.
Proven success in media outreach and securing coverage.
Highly organized with the ability to manage multiple accounts and deadlines.
Creative, curious, and passionate about health and lifestyle storytelling.

Account Executive, Health & Lifestyle

Key skills