Manage all marketing activities for assigned portfolio of programs.
Liaise with advertising agencies and provide clear direction to create and implement lead generation marketing campaigns
Manage day-to-day marketing activities for assigned programs.
Review accuracy of layouts, manage internal review process, and traffic advertising proofs
Monitor marketing plan performance in order to meet program enrollment goals
Partner with all relevant stakeholders across the organization to meet project deadlines and deliverables
Oversee video shoots and photo shoots
Maintain up-to-date website and CRM communications plans
Proactively optimize conversions of inquiries and started applications
Provide excellent client service and consultation to academic programs supporting their recruitment, communications, and promotional efforts.
Establish regular communications channels with clients
Facilitate communications outreach for clients through our CRM, social media, etc.
Proactively manage client expectations
Document meetings and provide regular status updates
Conduct regular analysis and reporting of marketing campaign performance for assigned programs and continuous evaluation of media/tactics for recruitment optimization.
Analyze marketing campaign performance and make recommendations based on KPIs and key lessons learned
Provide proactive insights to internal marketing partners to drive results in lead generation
Create and administer surveys
Other duties as assigned

Bachelor’s degree
2
3 years of professional marketing experience, including advertising, media planning, and/or brand management
Excellent written and verbal communications skills, with strong attention to detail
Superior organizational skills and ability to prioritize projects and manage multiple deadlines in a fast-paced environment
Excellent client service skills
Ability to work collaboratively in a team environment
Willingness and availability for travel if required to campuses, conferences, and recruitment events
Experience with CRM and CMS platforms; Marketing Cloud and Salesforce, a plus

Hybrid work schedule: Tuesdays & Wednesdays in the office
Excellent work/life balance
17 paid holidays, including the week between Christmas and New Year’s
21 days PTO, plus one additional day for each year thereafter (max 26)
Tuition benefits that include full coverage of a 4-year degree or equivalent, including master’s degrees, certificates, etc.
Strong retirement plan with 5% match
Medical, dental, and vision insurance
State-of-the-art campus in downtown D.C. at 111 Mass Ave NW, accessible by all Metro lines
Access to exclusive University-wide benefits, including guest speakers, trainings, events, discounts, facilities, and more

Marketing Manager

Key skills