Key skills
SalesforceCRMSales
About this role
Role Overview
- The Marketing Specialist supports demand generation and sales enablement initiatives
- Focuses on developing and supporting sales cadences, marketing outreach programs, and sales enablement resources
- Reports to the Senior Director of Marketing
- Helps translate marketing campaigns, product initiatives, and promotional programs into structured sales outreach
- Executes hybrid digital and human outreach strategy defined by the Director of Growth Marketing and Strategy
- Collaborates with Marketing Operations, Sales, and Sales Enablement team members
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
- 5+ years of experience in marketing, demand generation, or sales enablement roles
- Experience writing rep-voiced marketing or sales outreach messaging such as email campaigns, cadences, or promotional communications
- Experience with CRM platforms such as Salesforce or similar systems
- Experience working with sales enablement tools such as Highspot or similar content management platforms
- Strong working knowledge of Microsoft PowerPoint and Excel.
Benefits
- Comprehensive healthcare and benefit packages!
- Medical, vision, dental, short-term disability
- Flexible scheduling
- 401k Matching
- Generous Paid Time Off and Holidays
- PCNA Cares Share Fund – donating to teammates in times of need