Content Marketing Specialist

Tailscale is a company focused on building a secure Internet for users and devices. They are seeking a Content Marketing Specialist to create effective content that communicates product messaging to a technical audience and positions Tailscale as a thought leader in networking and security.

Responsibilities:

• Participate in the development and refinement of product positioning and messaging, then synthesize it into effective content for a technical audience
• Collaborate with sales, product marketing, growth marketing, web development, design, and more to identify, develop, and produce effective content
• Become an expert on our users and customers, understanding who they are, their pain points, etc
• Create purposeful content that convinces and helps drive sales, including but not limited to: landing pages, one-pagers, case studies, slide decks, white papers, blog posts, ad copy, and more
• Position Tailscale as a thought leader in networking and security, and increase awareness of these issues through impactful content

Requirements:

• A strong writing background as a content writer, with a fluency in the tech industry and highly technical subject matters like networking, Kubernetes, etc
• Experience with solutions at B2B or enterprise technology companies
• Experience with networking or security products used in SaaS or cloud environments
• A proven track record of collaborating with marketing, product marketing, sales enablement, product management, or a related field
• Impeccable writing and editing skills, with participation in feedback cycles being second nature
• Ability to adhere to an overall content strategy, product messaging, and product positioning in the work you produce
• Comfortable working on multiple work streams simultaneously, juggling different stakeholders and deadlines
• Experience with on-page SEO and AEO optimization
• Excellent people skills, including the ability to communicate and negotiate effectively