Marketing and Communications Specialist

Role Overview

• Responsible for advancing the university's public image and reputation through routine media engagement and outreach activities to actively engage with media outlets, secure impactful coverage, and promote the university's stories, achievements, and expertise.
• Lead communications and marketing strategy to increase awareness of the school.
• Collaborate with leadership and staff to plan and deliver communications initiatives, including messaging, campaign development, and multi-channel content creation, that support outreach, engagement, and application interest and completion.
• Ensure all communications align with and advance the ASU Charter and SPGS’s vision, mission, and values, bringing creativity, adaptability, and an innovative mindset to evolving communications needs.
• Ensure all communications align with ASU and SPGS brand standards, voice, and accessibility best practices.
• Use tools such as AI, Airtable, Microsoft Office, Salesforce, and related platforms to plan and create campaigns, manage workflows and timelines, track outreach efforts, and analyze performance metrics to inform strategy and improve engagement.
• Implement creative, student-centered outreach strategies across social media, email marketing, newsletters, web content, and paid digital channels.
• Research and write content including emails, newsletters, news stories, social media posts, announcements, and program updates.
• Assist with video production efforts as needed, including supporting interviews, capturing short-form video, coordinating shoots, and preparing video content for social media and digital campaigns.
• Maintain and update school website pages with timely program, event, and news content.
• Support communications infrastructure including Salesforce Marketing Cloud, distribution lists, and ASU iSearch directory.
• Supervise and mentor student employees supporting communications and marketing efforts.
• Work with campus partners, stakeholders, and external vendors to support campaign development and execution.
• Assist with communications and logistics for major school events, including the unit's Scholarship Ceremony, alumni programs, and other high-profile initiatives.
• Help prepare materials such as programs, signage, presentations, certificates, and post-event coverage.
• Provide support for special projects, occasional weekend or evening events, and other tasks as assigned.

Requirements

• Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
• Ability to clearly communicate to perform essential functions.
• Experience planning, developing and producing creative, high-quality communications content for multiple audiences and channels.
• Experience translating complicated or technical subjects into common language.
• Experience interviewing subject matter experts.
• Experience reviewing and editing the written work of others.
• Skilled in multimedia storytelling, such as the ability to take quality photos and produce videos.
• Experience with social media platforms for journalistic or marketing uses.
• Experience in planning and maintaining a regular editorial schedule and pitching stories to editors or supervisors.
• Experience in establishing and maintaining effective working relationships with faculty, staff, students, alumni and development teams and community partners.
• Evidence of effective written and verbal communication skills.
• Experience writing feature stories for general audiences.
• Demonstrated skill in project management, strategic communication planning, and media placement.

Tech Stack

• Cloud

Benefits

• Some remote work may be available after probationary period