Develop comprehensive go-to-market (GTM) strategies for sponsorship properties, aligning activation plans to business objectives such as acquisition, engagement, brand lift, and revenue growth.
Create polished, executive-level pitch decks and client-facing materials that clearly articulate sponsorship value propositions and commercial impact.
Translate sponsorship assets into actionable activation strategies across digital, experiential, media, and CRM channels.
Partner with internal stakeholders and external agency teams to refine positioning, creative direction, and integrated campaign strategy.
Manage agency relationships and provide strategic oversight across creative development and execution.
Establish measurement frameworks and KPIs to evaluate sponsorship performance and ROI.
Support business development efforts through sponsorship ideation, market research, and strategic storytelling.
Flex into adjacent strategic initiatives as business needs require, including select marketing or payments-related workstreams.
Thrive in a fast-paced, dynamic environment, demonstrating strong prioritization skills, executive presence, and a results-driven mindset.

5+ years of experience in sponsorship strategy, brand partnerships, or sports/entertainment marketing
Bachelor's Degree
Demonstrated experience building go-to-market strategies and client-facing pitch decks
Strong understanding of sponsorship activation and how to drive measurable business outcomes
Experience working in an agency environment or managing agency relationships
Excellent storytelling and PowerPoint development skills
Strong stakeholder management and communication skills.

Sponsorship Marketing Manager

Key skills