Digital Marketing Manager

Role Overview

• Partner with search, paid media and social owners to guide enterprise SEO, SEM, and digital advertising programs (paid social, video, programmatic and emerging performance channels) within a hybrid corporate and agency model
• Manage retail direct media programs across key retail partners, with accountability for execution quality, optimization, and cost efficiency
• Bring strong expertise in search behavior, keyword strategy, audience intent, and bidding models to inform testing, optimization, and demand capture
• Improve visibility and conversion across organic search, paid placements, and AI-powered discovery experiences (GEO), including zero-click and AI-assisted results
• Partner with the Digital & Social CoE Marketing team and business units to improve demand capture, lead quality, and conversion performance
• Support and optimize marketing automation and lifecycle programs, proactively identifying opportunities to enhance effectiveness and scalability
• Partner with Marketing and IT to support a cohesive customer marketing data strategy that enables targeting, measurement, and personalization
• Maintain a clear, enterprise-level understanding of where customer and prospect data lives across platforms, including web analytics, CRM, marketing automation, paid media, social, and third-party sources
• Ensure accurate tracking and tagging through Google Tag Manager (GTM)
• Monitor and support reliable performance measurement through GA4 and dashboards
• Translate customer behavior, performance data, and feedback into actionable recommendations that enhance experience and drive revenue
• Identify trends, testing opportunities, and optimization roadmaps to support continuous improvement
• Lead training and contribute to digital standards, playbooks, and best practices to elevate capabilities across teams
• Partner with business units on pilot initiatives to test and validate new approaches prior to scaling
• Evaluate emerging technologies (AI content/search tools, CDPs, journey orchestration, testing/UX) and make adoption recommendations
• Support website optimization, testing, and related digital initiatives as needed

Requirements

• Bachelor’s degree in Marketing, Communications, Technology, or related field
• 5+ years of experience in digital marketing
• Demonstrated experience with SEO and SEM, Marketing Automation and digital analytics and reporting
• Working knowledge of Google Analytics (GA4) and Google Tag Manager
• Familiarity with search optimization tools (e.g., BrightEdge)
• Experience with marketing automation tools and CRM platforms (e.g., Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Microsoft Dynamics)
• Familiarity with Website and eCommerce platforms (WordPress, Optimizely) and Heat-mapping and UX tools (e.g., Fullstory, Hotjar)
• Understanding of online customer journeys and conversion optimization
• Strong analytical skills with the ability to turn data into action
• Proven project management skills and ability to deliver in a fast-paced environment
• Strong written and verbal communication skills
• Ability to work effectively with stakeholders at all levels of the organization
• Experience in building products, manufacturing, or B2B environments preferred
• Experience working within a centralized or Center of Excellence model preferred

Tech Stack

• Cloud
• WordPress

Benefits

• medical, dental and vision benefits starting day 1
• 401k
• PTO
• paid holidays
• FSA
• life insurance
• LTD
• STD
• EAP
• discount programs
• tuition reimbursement
• training
• professional development