To develop, implement and coordinate a sales and marketing strategy in line with the organisation’s growth targets for the region.
To identify the go to market strategy
direct, via distribution or a hybrid of both.
Appoint and assist in the development of new dealer accounts, where appropriate, within the region.
Secure sales orders for machines and parts in line with agreed targets, whilst striving to maintain or improve company sales margins.
To develop, implement and manage sales and marketing initiatives either for direct sales or dealer accounts within the assigned region, in a highly professional capacity, respecting company confidentiality.
Where appropriate develop and agree annual business plans for each dealer account, providing regular documented feedback on progress vs plan throughout the year.
Ensure all accounts are formally contracted, current and aligned to Terex Standards.
Establish sales targets and provide forecasts for machines and parts sales.
Work with dealer accounts and company parts representatives to drive parts sales and improve dealer service levels.
Train and advise dealer staff or end users on company products, machine applications, services, warranties, and basic aspects of technical sales.
Liaise with other company functions to ensure dealer accounts have access to engineers, field service and other team members as necessary.
Conduct research of local market and business activity and identify new opportunities for current and future products.
Obtain feedback on products and services, as well as changes, enhancements and new products and convey information to engineering and marketing team members for research and consideration.
Gather and collate regular local submission of market data in line with agreed input targets.
Participate in establishing and tracking dealer / end user customer satisfaction levels.
Attend trade shows, dealer conferences, and exhibitions and play an active part in marketing activities as appropriate.
Ensure compliance with Terex regulations and local laws and advise of any contradictions with company policies and good business practices.
Requirements
Professional level practical knowledge of the principles and practices involved in new business development, product marketing and sales
Significant direct experience of managing dealer accounts within the capital equipment construction business is preferred, although not essential
In-depth technical, sales and applications knowledge of volumetric mixer products
Excellent interpersonal skills to prepare and deliver formal presentations to customers
Excellent written and verbal communications skills
Excellent problem-solving skills to develop sales strategies
Thorough working knowledge of MS Office packages
Ability to work independently while coordinating activities with a variety of large teams
Time and Territory Management practices must be exceptional
Need for commercial and innovative thinking
You must be goal and result orientated with the energy, perseverance, and commitment to drive forward sales to our Dealers and their customers
Significant international travel is required to assigned territories.