SVP, New Business Development – Omni-Commerce

Role Overview

• Set the Vision: Lead, drive, and deliver the product, practice, and process of business development and growth for Advantage Unified Commerce
• Leverage strong understanding of Commerce, Retail Media, Analytics, and a holistic view eCommerce with Brick & Mortar to ensure agency positioning and pitch work is at the forefront of the industry
• Lead and orchestrate all the RFI/RFPs for net new opportunities; partner with department leads to build/activate pitch teams.
• Quarterback the actual work product from strategic approach thru ideas, plans and analytics
• Oversee the development of early-stage pitch engagement responses including written RFIs, RFPs, and credentials content
• Guide and enable pitch coordination including timelines, checkpoints, accountabilities, deliverables, design, and production needs
• Develop profitable staffing models across retained and project scopes, working in partnership with Financial Operations to validate margins and current rates
• Manage and track all opportunities via the agency’s CRM platform, ensuring accuracy of the total prospecting pipeline for monthly reporting.
• Build an ongoing strategy to keep the prospect pipeline healthy while moving each opportunity from developing thru the sales process to won.
• Manage, coach, and develop business development and marketing team talent and direct reports
• Establish strong, collaborative connections with client and team members to work seamlessly together.
• Build and strengthen integration between the growth practice and Advantage’s Sales organization, sister agencies, and corporate communications teams
• Continue to hone the Agency’s positioning, streamline how we showcase competitive advantage and ensure capabilities are leading edge.
• Lead the development of AUC’s paid/owned/earned marketing plan, optimizing as the year progresses.
• Manage our external PR agency to secure industry event presenter slots, editorial coverage and amplify our thought leadership.

Requirements

• 15+ years' experience in omni-channel marketing, digital marketing, shopper marketing, or similar
• 10+ years' experience driving New Business Development, including prospecting, pipeline development, RFI/RFP, pitch development, et. al.
• Identify client new business opportunities which include: Clients currently doing business with the competition, Clients who do not use a sales agency today, Current clients who represent whitespace opportunities
• Develop new strategies to target those prospective clients, including a comprehensive matrix of opportunities for the three opportunity groups outlined above
• Work with the various teams to implement the business development plan; provide oversight to RFP completion and presentation content
• Staffing model development
• Experience in CPG industry
• Advertising, marketing, or PR agency experience (5+ years)
• Sales and/or Negotiation certification
• Value-based selling
• "Storyteller" by nature
• Highly collaborative
• Exceptional verbal and written communication skills

Benefits

• Health, Dental and Vision insurance
• 401(k) matching
• Flexible Spending Accounts (FSAs)
• Flexible vacation and personal time off (PTO)
• Paid holidays
• Company-paid Life, AD&D and Disability insurance
• Voluntary benefits including Pet Insurance
• Online Discounts at PerkSpot
• LiveWell Benefits and Programs