Set the Vision: Lead, drive, and deliver the product, practice, and process of business development and growth for Advantage Unified Commerce
Leverage strong understanding of Commerce, Retail Media, Analytics, and a holistic view eCommerce with Brick & Mortar to ensure agency positioning and pitch work is at the forefront of the industry
Lead and orchestrate all the RFI/RFPs for net new opportunities; partner with department leads to build/activate pitch teams.
Quarterback the actual work product from strategic approach thru ideas, plans and analytics
Oversee the development of early-stage pitch engagement responses including written RFIs, RFPs, and credentials content
Guide and enable pitch coordination including timelines, checkpoints, accountabilities, deliverables, design, and production needs
Develop profitable staffing models across retained and project scopes, working in partnership with Financial Operations to validate margins and current rates
Manage and track all opportunities via the agency’s CRM platform, ensuring accuracy of the total prospecting pipeline for monthly reporting.
Build an ongoing strategy to keep the prospect pipeline healthy while moving each opportunity from developing thru the sales process to won.
Manage, coach, and develop business development and marketing team talent and direct reports
Establish strong, collaborative connections with client and team members to work seamlessly together.
Build and strengthen integration between the growth practice and Advantage’s Sales organization, sister agencies, and corporate communications teams
Continue to hone the Agency’s positioning, streamline how we showcase competitive advantage and ensure capabilities are leading edge.
Lead the development of AUC’s paid/owned/earned marketing plan, optimizing as the year progresses.
Manage our external PR agency to secure industry event presenter slots, editorial coverage and amplify our thought leadership.
Requirements
15+ years' experience in omni-channel marketing, digital marketing, shopper marketing, or similar
10+ years' experience driving New Business Development, including prospecting, pipeline development, RFI/RFP, pitch development, et. al.
Identify client new business opportunities which include: Clients currently doing business with the competition, Clients who do not use a sales agency today, Current clients who represent whitespace opportunities
Develop new strategies to target those prospective clients, including a comprehensive matrix of opportunities for the three opportunity groups outlined above
Work with the various teams to implement the business development plan; provide oversight to RFP completion and presentation content
Staffing model development
Experience in CPG industry
Advertising, marketing, or PR agency experience (5+ years)
Sales and/or Negotiation certification
Value-based selling
"Storyteller" by nature
Highly collaborative
Exceptional verbal and written communication skills