Lead Aggregation Manager

Role Overview

• Own Lead Aggregation Performance
• Manage all lead aggregation channels across 30+ markets with full ownership of spend, volume, and ROI
• Make frequent (often daily) budget allocation decisions based on performance signals, capacity, and marginal efficiency
• Monitor and optimize core KPIs including: Cost per lead (CPL), Cost per booked job (CPB), Contact rate, Booking rate, Revenue per lead
• Identify inefficiencies and reallocate spend toward higher-performing sources, markets, or vendors
• Align lead volume with operational capacity to maximize conversion and minimize waste
• Manage Vendor Performance
• Serve as the primary owner for all lead aggregation vendors (Yelp, Thumbtack, Angi, etc.)
• Establish clear performance expectations across lead quality, volume, and efficiency
• Lead regular performance reviews focused on measurable outcomes
• Partner with vendors to improve targeting, pricing, and lead quality based on observed performance data
• Address underperformance through structured feedback, escalation, or budget reallocation when needed
• Monitor Lead Outcomes & Inform Quality
• Track how aggregated leads perform after intake using key metrics such as: Contact rate, Booking rate, Invalid or duplicate lead rates
• Identify patterns that indicate: Lead quality issues (low intent, poor match), Data quality issues (bad phone numbers, duplicates), Market or vendor-specific inconsistencies
• Use these insights to: Inform budget allocation decisions, Provide clear, actionable feedback to vendors to improve lead quality, Surface trends to internal teams for visibility
• Maintain visibility into outbound performance without owning execution or strategy
• Operate in Real-World Data Environments
• Work across multiple data sources with inconsistencies, gaps, and delays
• Build practical decision frameworks when data is incomplete
• Reconcile performance across vendor reports, internal systems, and booking data
• Identify meaningful trends and act quickly
• Optimize at the Market Level
• Understand performance variation across markets and adjust strategy accordingly
• Shift budgets based on: Market demand, Competition, Operational capacity, Vendor performance by region
• Test new vendors, geographies, and lead types with a clear ROI focus

Requirements

• 3–4+ years in performance-driven roles (lead generation, paid media, marketplaces, or similar)
• Experience managing budgets and making allocation decisions based on KPIs
• Strong analytical ability—comfortable working with incomplete or messy data
• Proven track record of improving efficiency metrics (CPL, CPB, conversion rates, etc.)
• Experience managing external vendors or partners with accountability to performance
• Ability to operate with high ownership and minimal oversight

Benefits

• Medical, dental, vision, 401K
• Paid Time Off
• Weekly Pay
• Internal Promotion opportunities
• Company swag