Support the planning, executing, and optimization of dealer marketing initiatives as well as DACH marketing activations.
Help define KPIs for dealer marketing initiatives, analyze performance data, and recommend adjustments to optimize outcomes.
Consult and support dealers with planning and executing their dealer marketing plans in line with the Lotus brand strategy.
Handle dealer enquiries in a professional and timely manner, providing reliable information and maintaining strong stakeholder relationships.
Monitor and evaluate dealer marketing execution quality and identify optimization potential.
Assist in the development of a metrics system to track and evaluate the impact of marketing efforts.
Provide actionable insights and recommendations based on data analysis.

Bachelor’s or Master’s degree in Marketing, Public Relations, Communications, or Automotive Business, or related field.
Strong coordination skills, structured and process-driven approach, numbers-driven mindset.
At least 3-5 years of experience in retail marketing, event management, or marketing, preferably in automotive or luxury retail environment.
Proven experience working with dealer networks or retail organizations.
Strong project management skills and the ability to manage multiple projects simultaneously.
Excellent communication and interpersonal skills, with experience working cross-functionally and managing external partners.
Excellent writing and communications skills, ideally experience in editorial work.
Data-driven mindset, with experience in reporting, KPI tracking, and campaign performance analysis.
Experience with online marketing.
Expertise in Microsoft Excel, Powerpoint, Adobe Cloud.

Hybrid working model: office presence when needed, flexibility to work from home.
Every year, you will have a wellness allowance of €250 to relax and rejuvenate.
A diverse and international team environment with colleagues from various countries and backgrounds.
The opportunity to work for a true love brand alongside a team of dedicated and driven colleagues.

Retail Marketing Specialist

Key skills