Develop and execute marketing strategies to increase platform adoption and seller onboarding
Help refine messaging and positioning around the platform’s gifting and fulfillment capabilities
Identify growth opportunities within ecommerce communities, creator ecosystems, and online marketplaces
Develop and manage content strategies across platforms such as TikTok, Instagram, and YouTube
Create educational and promotional content explaining how sellers can use the platform
Plan and manage content calendars to maintain consistent publishing and engagement
Launch and optimize digital marketing campaigns to drive awareness and acquisition
Support paid media initiatives where appropriate, including Meta and other digital platforms
Collaborate on creative assets such as short-form video, product demos, and tutorials
Track marketing performance, including engagement, traffic, and seller acquisition
Analyze campaign performance and optimize marketing strategies based on insights
Provide reporting and data insights to guide marketing decisions

2–4+ years of experience in digital marketing, growth marketing, or ecommerce marketing
Experience working with e-commerce brands, marketplaces, or SaaS/platform products preferred
Strong understanding of social media marketing and digital content strategies
Experience managing campaigns across Meta, TikTok, or Google
Ability to translate platform features into clear and engaging marketing messaging
Self-starter with a proactive, growth-oriented mindset
Comfortable working in a fast-paced startup environment
Strong organizational and communication skills
Creative thinker who can balance brand storytelling with performance marketing.

E-commerce Marketing Specialist

Key skills