Manage and optimize existing lifecycle email flows, including welcome, post-purchase, retention, reactivation, and abandoned flows
Build, launch, and manage email campaigns and automated flows within Klaviyo
Own segmentation logic and personalization strategies to improve relevance and engagement
Continuously refine campaigns and flows based on performance data and customer behavior
Plan and execute structured A/B tests across subject lines, content, layout, timing, and offers
Own monthly reporting on lifecycle performance, engagement metrics, and revenue contribution
Translate data into clear insights and recommendations for leadership and the Marketing Manager
Work extensively within Klaviyo to manage flows, campaigns, and segmentation

Senior-level experience owning email marketing and CRM programs end-to-end
Proven background in eCommerce lifecycle marketing
Hands-on experience with Klaviyo and Okendo or similar email and review platforms
Strong analytical and reporting capabilities with comfort in presenting insights
Deep experience with automation, segmentation, and testing methodologies
Clear, professional written and verbal English communication
Strong ownership mindset with the ability to operate autonomously
Detail-oriented with a performance and optimization focus
Collaborative and proactive in cross-functional environments

Email Marketing Specialist

Key skills