Lead the social content engine across multiple channels;
Build a structured content system: trend discovery, concept development, production, publishing, performance analysis, new hypotheses;
Develop and execute a scalable social content strategy combining: brand storytelling, trend-driven formats, viral experimentation;
Implement AI-assisted workflows for research, ideation, production, and iteration;
Manage the full content production pipeline — coordinating designers, editors, and external contributors;
Collaborate with Product Marketing and Science teams to ensure messaging accuracy and product alignment;
Work with the Influencer Marketing team to maximize content reuse and amplification;

3+ years of experience in Social Media, Content Strategy, or Organic Growth
Experience managing content production workflows (designers, editors, agencies, or creators)
Strong ability to identify trends and turn them into scalable formats
Experience using AI tools for content research, ideation, or production
A systems-thinking mindset — building repeatable processes rather than managing isolated posts
Experience launching or scaling social media accounts and managing multiple channels
Strong organic growth mindset focused on social platforms
Excellent cross-functional collaboration skills.

Social Media Producer

Key skills