Own the sales engine — plan, execute, and optimize paid campaigns across digital platforms to generate qualified leads and drive conversions for courses, retreats, memberships, and programs.
Build and optimize funnels that convert leads into sales.
Design and launch high-performance email sequences that move prospects through awareness, consideration, and purchase.
Track campaign performance and continuously refine and optimize for higher ROI.
Manage CRM tagging, segmentation, and automation.
Schedule newsletters and promotional campaigns.
Clean and maintain CRM data for accuracy.
Track KPIs: lead-to-sale conversion, campaign ROI, email performance, customer retention.
Provide monthly insights and recommendations.
Collaborate with the designer to plan, brief, and review visual content across social media and paid campaigns.
Manage content publishing calendars and community engagement on social platforms.
Ensure brand voice and visual identity remain consistent across all posts and ads.
Moderate online community discussions.
Manage live webinars and coordinate speakers.
Respond to customer inquiries with warmth and professionalism.
Monitor customer journey and suggest improvements.

2–4 years in customer success, marketing operations, or sales-driven roles.
Strong knowledge of CRM tools (GoHighLevel, HubSpot, or similar), audience segmentation, and automated journeys.
Comfortable with Zoom/Webinar tools, landing page builders, and analytics platforms.
Excellent communication skills: warm, persuasive, and aligned with our mission.
Highly organized, data-driven, and motivated to hit sales targets.
Spiritually aligned with Dar al-Shifaa’s mission and values.

Marketing Specialist

Key skills