Develop and own a consistent pipeline of paid social concepts that align with the brand’s aesthetic and voice, while driving performance.
Translate customer behaviour, cultural trends, and competitor activity into clear, differentiated creative angles.
Use data to refine creative — identifying what resonates, why it works, and how to evolve it without losing brand integrity.
Lead the process from idea to execution — briefing creators, guiding production, and ensuring final output meets a high creative standard.
Build scalable frameworks for producing content efficiently, without compromising quality.
Work closely with founders, growth, and creative teams to align on messaging, priorities, and output.
Write clear, considered copy and scripts that reflect the brand’s tone — confident, minimal, and grounded in real insight.
Stay informed on platform shifts and creative trends, applying them selectively and intentionally.

Experience in paid social creative strategy within a DTC or e-commerce brand
Strong understanding of direct response — but with a focus on taste and restraint
Ability to balance performance marketing with brand storytelling
Confident using tools such as Motion, Foreplay, or similar
Clear thinking backed by data — you can explain why something works
Strong creative judgement and attention to detail
Comfortable operating in a fast-moving environment, without sacrificing quality
Self-directed, thoughtful, and highly accountable
A background in wellness, beauty, or lifestyle brands is beneficial but not essential.

Creative Strategist

About this role