Campaign Manager – PR

Role Overview

• Builds and maintains strong relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications services
• Manages all communication with the client and ensures deadlines and service agreements are met consistently by the team
• Works closely with the client and Campaign Director to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services
• Adds value to new business pitches by providing support with coordination, content generation, and presentation preparation, in addition to attendance
• Schedules, organises and runs regular client meetings and calls, providing consultative advice on tactical communications activity
• Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
• Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects
• Builds, maintains and develops productive relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels
• Utilises networks to create and maximise client coverage, advising on long-form and short-term narratives
• Maintains and promotes a sound understanding of current affairs relevant to the industry and the wider news agenda
• Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
• Oversees and provides content creation for campaigns and projects including press releases, articles, blog entries, and other written material
• Drafts
• and oversees the drafting of
• a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content
• Works with content experts to improve knowledge of techniques and writing styles across multiple channels and platforms
• Uses social media platforms to expand own network, develop media relationships and positively impact client results
• Pitches additional digital content including infographics, animations and video to support written content and client aims
• Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns
• Provides social media insight as well as execution and management of related digital activity
• Works collaboratively with the digital team to increase the utilisation of digital services wherever possible
• Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
• Line manages the account team, including coaching, supervision, assessment and review of junior team members
• Sets team objectives on a daily, weekly, monthly and quarterly basis
• Ensures the ongoing achievement of all deliverable client objectives
• Monitors team activity levels against budget, increasing and decreasing individuals' allocation where necessary
• Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests
• Works with the Talent team to recruit high-calibre junior-level candidates into the team
• Works with the HR team to reward, retain, and develop your team and resolve any performance-related issues
• Regularly attends and leads TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
• Ensures that all activity and results are reported back to the client, providing insight and analysis where possible
• Communicates account performance internally (account reviews) to relevant stakeholders
• Provides detailed reports to the Campaign Director or senior management team on request
• Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
• Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
• Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems, practices and policies.

Requirements

• At least 4 years of relevant experience working in a B2B, corporate, consumer, or digital communications agency environment at a Senior Campaign/Account Executive or Campaign/Account Manager level
• Attention to detail
• Creative thinking
• Understanding of client business issues and requirements
• Highly developed presentation skills
• Thorough knowledge of social media
• Understanding of market research and analysis
• Ability to motivate and lead a team
• Ability to delegate effectively
• Calmness under pressure and ability to achieve tight deadlines
• Ability to interact with confidence at board-level with clients
• Proven ability to keep abreast of current affairs and relate them to client situations.

Benefits

• Health insurance
• Flexible work arrangements
• Professional development opportunities