Execute and manage paid marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X/Twitter, and other relevant channels
Set up campaigns, ad sets, ads, targeting, bidding strategies, budgets, and tracking according to defined strategies
Ensure all campaigns comply with regulatory, compliance, and brand guidelines specific to the FX industry
Coordinate campaign launches, pauses, scaling, and budget reallocations
Monitor daily performance metrics
Perform ongoing optimizations on targeting, creatives, placements, bids, and budgets
Execute structured A/B tests on creatives, audiences, formats, and landing pages
Identify performance issues early and propose corrective actions
Work closely with internal brand and design teams to request, brief, and manage ad creatives
Ensure creative assets meet platform specifications and internal quality standards
Maintain a clear overview of creative performance and testing status
Validate tracking setup (UTMs, pixels, events, app installs) before and after launches
Conduct regular QA checks to ensure campaigns are running as intended
Support troubleshooting of tracking or delivery issues
Perform any other duties relevant to the role

2+ years of hands-on experience managing paid digital campaigns
Prior experience in FX, CFDs, fintech, or other regulated industries is highly preferred
Strong working knowledge of major ad platforms (Google, Meta, TikTok, etc.)
Excellent attention to detail and strong organizational skills
Comfortable working with performance data, dashboards, and spreadsheets
Understanding of key performance metrics: CPC, CPA, CTR, CVR, ROAS
Ability to work in a fast-paced, performance-driven environment
Strong communication skills and ability to collaborate across teams

Campaign Manager

Key skills