Performance Marketing Strategy : Own and evolve our paid growth strategy for DACH & FR across Meta and additional channels (TikTok, Google), including budget planning and forecasting.
Tracking, Events & Measurement: You own the health and performance impact of our tracking setup (Pixel + CAPI / Enhanced Conversions / TikTok API). You’re expected to diagnose and specify fixes and partner with Data/Engineering to implement
you don’t need to be an engineer, but you must be able to run a structured technical investigation and define “fixed” with clear acceptance criteria and you can independently handle day-to-day GTM work.
Campaign & Funnel Optimization : Lead structured experimentation and continuous optimization across the full user journey, improving key performance KPIs through data-driven decisions.
Creative Performance Partnership : Translate performance insights into clear creative direction, testing angles and iteration priorities; actively contribute to a high-velocity creative learning loop.
Channel Expansion & Risk Mitigation : Explore and validate new paid growth opportunities to diversify beyond Meta while proactively managing performance risk.
Dream Team : Act as a senior sparring partner and mentor for the other performance marketing manager for performance execution standards and learnings.
BI Collaboration: Partner with BI to deepen analysis quality and refine reporting frameworks that connect platform performance to business impact.

Proven experience (5 years+) as a performance marketing manager, with expertise focused in paid social channels, particularly Meta
Strong focus was on Sales Campaigns
Experienced working with at least 700k+ monthly spend
Deep technical and analytical understanding. Hands-on executed the implementation of CAPI / Pixel tracking and / or tracking set-up adaptions to address attribution and other event challenges.
Experienced in addressing attribution & incrementality challenges
Excellent collaboration and communication skills, able to work effectively with cross-functional teams.
Proficiency in English is a must, German and Spanish is a plus.

🌟 Impact & purpose. The chance to join a huge mission and purpose around female empowerment & gender equality!
🦸🏽‍♀️ Female-lead and women-centric . We have a female-centric product, a female CEO & Founder... and >95% of our whole team identifies as women+.
🤝 Inspiring, highly performance oriented company culture . A progressive team culture based on transparency & open feedback, ownership, and collaboration.
📈 Personal professional growth . The possibility to learn and grow with team learning sessions, learning & development budgets, and internal trainings
did you ever hear of a company where every team member (from junior to C-level) has access to personal 1:1 sessions with a professional business coach?
🔄 Healthy approach to taking a break . 26 holidays + unlimited recharging time on top for when you really need a break.
📍 Flexibility . Flexible working hours and location
2,5 months of remote working from wherever you want. 60% of our team is fully remote... and we bring everybody together for a week every 4 months to collaborate, connect, align, and have fun.
🎉 (Really cool) Events & Benefits like an Urban Sports Membership (or alternative offerings), snacks & lunches, mobility and retirement plans, and of course our famous femtasy parties & team events everybody keeps talking about for weeks (for real). We also cook and eat together twice per month and have a big office garden for the best BBQs in Berlin💪.

Senior Performance Marketing Manager

Key skills