Develop, implement, and optimize comprehensive, data-driven demand generation strategies
Oversee the strategy and execution of Google Ads and other paid media platforms
Own the forecasting, measurement, analysis, and reporting of all demand generation initiatives
Collaborate closely with the Sales team to ensure lead quality

Bachelor's degree in Marketing, Business, or a related field
4+ years of progressive experience in demand generation, performance marketing, or growth marketing
Deep expertise in managing large-scale Google Ads accounts
Proficiency in LinkedIn Ads, Facebook Ads for B2B
Strong analytical skills with the ability to interpret complex data
Experience with marketing automation platforms and CRM systems
Excellent understanding of the B2B buyer's journey
Proven ability to manage budgets and report on ROI

Growth and Demand Generation Specialist

Key skills