Plan, execute, and optimize multi-channel campaigns across paid search, paid social (LinkedIn, Google Ads), content syndication, webinars, email, and events to drive qualified pipeline.
Build and scale ABM programs targeting high-value fintech accounts.
Collaborate with sales to define target lists, design 1:1 and 1:few campaigns, and optimize from targeting through conversion.
Own HubSpot workflows and marketing automation infrastructure.
Build scalable processes, optimize lead scoring and routing, and enable faster campaign execution.
Manage paid acquisition with a test-and-iterate approach focused on CAC optimization, conversion rates, and pipeline velocity.
Drive SEO/SEM performance in partnership with content.
Optimize landing pages, keyword strategies, and conversion paths to increase qualified traffic.
Execute event strategies from conference sponsorships to field campaigns that generate pipeline and accelerate deals.
Partner with sales on lead handoff, closed-loop reporting, and continuous feedback on lead quality and campaign performance.
Own demand gen analytics and attribution. Surface insights that inform budget allocation, channel mix, and campaign strategy.

5–7+ years of B2B demand generation experience, ideally in fintech, crypto, payments, or dev tools.
Proven track record delivering measurable pipeline growth and revenue impact through full-funnel campaigns.
Deep ABM experience building account-based programs from scratch and aligning marketing and sales around target accounts.
Strong fluency in funnel metrics, attribution modeling, CAC/LTV, and performance optimization.
Hands-on experience with HubSpot, LinkedIn Ads, Google Ads, and ABM platforms (6sense, Demandbase, or similar).
Understanding of SEO/SEM fundamentals with experience driving organic and paid search performance.
Experience executing event strategies from conference selection to field campaigns that generate qualified pipeline.
Startup experience: self-motivated, comfortable with ambiguity, and excited to build systems from first principles.
Fast learner who picks up new concepts, industries, and buyer personas quickly and translates them into effective campaigns.

Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances.
401(k) Plan.
Unlimited, flexible PTO.
Flexible work schedule.
Company laptop and allowance for any necessary home equipment.
Daily stipend for commuting to the office and/or meals.
Three company-paid off-sites per year.

Senior Demand Generation Manager

Key skills