Funnel Management: Own the full acquisition funnel, from initial awareness and signup to the first agent deployment and sustained active trading volume.
Channel Execution: Build and execute growth strategies across organic and paid channels, including X, YouTube, Reddit, Coinbase network, Google, and emerging social platforms, with a specific focus on onchain and AI product conversion.
Data-Driven Strategy: Develop content strategies centered around open-source skills, live leaderboards, and arena results, converting real-time trading data into scalable growth engines.
Segment Activation: Identify and activate high-value onchain user segments, including perpetual traders, algorithmic/quantitative traders, DeFi power users, and AI agent developers.
Product Collaboration: Work closely with product and engineering teams to optimize onboarding, retention, and activation flows.
Ecosystem Building: Foster community and developer relations within the strategy ecosystem via GitHub, Discord, Telegram, and strategic partner integrations.
Economic Accountability: Manage CAC/LTV economics by channel; analyze the cost to acquire agent deployers against their lifetime volume and revenue contribution.
Performance Reporting: Track and iterate on growth metrics weekly, ensuring every dollar of spend is defensible through data regarding activation rates and retention curves.
Requirements
Onchain Native: Deep understanding of wallet-based acquisition, onchain user behavior, and the mechanisms required to convert high-value DeFi users into active participants.
Ecosystem Knowledge: Strong familiarity with the Hyperliquid ecosystem, including the exchange, community dynamics, and builder landscape. Experience with agent frameworks or similar infrastructure is highly preferred.
Social Growth Expertise: A proven playbook for driving conversions on X, YouTube, and Reddit, with a track record of growing onchain or AI products through these channels.
Technical Fluency: Ability to credibly discuss autonomous agents, trading strategies, and execution infrastructure with developers and traders (e.g., understanding YAML configs, scanners, and trailing stop-loss engines).
Analytical Rigor: A performance-obsessed mindset with the ability to walk through past growth experiments, highlighting hypotheses, spend, measured outcomes, and subsequent iterations.
Builder Mentality: Comfortable operating independently in an early-stage environment to build a growth function from the ground up without an existing playbook.
Relevant Background (Preferred): Experience in perpetual, algorithmic, or quantitative trading; background in developer-facing growth (DevRel, open-source, or hackathons); or an existing network within the crypto-AI or DeFi communities.
Benefits
Competitive Compensation: A base salary ranging from $150,000 to $200,000, commensurate with experience.
Performance Incentives: Eligibility for revenue-based performance bonuses and salary increases.
Equity/Token Package: Opportunity for ownership through equity and token allocations.
High-Impact Environment: Join a deep-tech team consisting of founders and core engineers from major industry protocols (Airstack, Trust Wallet, Aave).
Market Position: Contribute to a product built on the fastest-growing DEX in the industry, benefiting from a genuine technical moat and significant organic traction.