CRM & Email Marketing Specialist

Role Overview

• Align all CRM communications with the new brand identity
• Deploy a new CRM vision aligned with the brand platform
• Rethink and structure email templates (marketing & transactional)
• Ensure reliable and scalable technical execution in Salesforce Marketing Cloud
• Optimize the user experience across all CRM communications
• Integrate responsive HTML email templates into Salesforce Marketing Cloud (SFMC)
• Translate designs (Figma) into functional, optimized templates
• Create reusable modules/blocks to industrialize campaigns
• Implement and optimize CRM journeys (welcome, birthday, lifecycle…)
• Conduct QA phases & cross-client testing (Gmail, Outlook, Apple Mail…)
• Provide recommendations on email best practices (UX, deliverability, performance)
• Contribute to documentation and the formalization of usage

Requirements

• 5+ years of experience in CRM / Email marketing
• Advanced expertise in Salesforce Marketing Cloud
• Strong proficiency in HTML email integration
• High sensitivity to luxury / premium brand environments
• Ability to combine creative excellence with technical rigor
• Autonomy, structured approach and a consultative mindset

Tech Stack

• Cloud

Benefits

• Hybrid
• Environment: marketing / CRM / digital team