Manager, Content & Demand Generation

Role Overview

• Lead the development and execution of content marketing and campaign strategies that drive demand for direct to consumer products and services
• Translate business objectives into actionable content roadmaps and digital campaign plans
• Define value proposition and go to market strategy for consumer products within the TELUS Health care centres portfolio
• Lead collaboration with sales, product, and product marketing to position TELUS as a leader in preventative health solutions
• Manage and optimize the content calendar, production workflows, and agency relationships
• Direct the development of targeted digital campaigns leveraging persuasive messaging and audience engagement strategies
• Manage end to end content creative development and approval workflow ensuring brand consistency
• Oversee campaign performance, analysis, and reporting to executive audiences
• Manage budget allocation and ROI for campaign initiatives including lead management and clinic capacity alignment
• Develop and mentor team members while fostering a culture of innovation and excellence

Requirements

• 10+ years experience in a marketing communications related role
• Post-secondary degree or equivalent experience
• Proven expertise driving results in a B2C environment
• Experience influencing decision making across diverse business teams
• Familiarity with the Health industry considered an asset
• Demonstrated experience in digital campaign management is highly valued
• Must be comfortable with autonomy, able to manage multiple stakeholders and projects with extreme attention to detail and organisation
• A collaborator who can work cross-functionally – role requires substantial relationship management both internal and external to the business unit
• Strong business acumen with an ability to evaluate ideas against business needs and success criteria
• Ability to simplify complex issues and proven track record of developing highly effective executive communications
• Self-starter – able to work independently; anticipates needs and takes initiative
• Analytical – able to quickly synthesize key information and take action to drive results
• Organized – excellent time management and prioritization skills
• Adaptable – comfortable working in a dynamic, quickly evolving environment
• Problem solver – able to easily pivot and find new, innovative solutions
• Team-oriented – exceptionally strong interpersonal skills, works well with individuals across teams
• Leader
• able to create clarity and define success in a way that motivates and inspires a team
• Coach-like
• guides and empowers team members through feedback, questions, and support to foster growth and maximize potential
• Customer focused
• pays close attention to the pivotal details that impact clarity and delight in the customer journey

Benefits

• Comprehensive total rewards package highlighting competitive salary and bonus structures
• Minimum 3 weeks of vacation
• Flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …