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Manager, Content & Demand Generation at TELUS | JobVerse
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Manager, Content & Demand Generation
TELUS
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Manager, Content & Demand Generation
Canada
Full Time
5 hours ago
$109,000 - $202,000 CAD
H1B Sponsor
Apply Now
Key skills
Go
Decision Making
Time Management
Collaboration
Sales
About this role
Role Overview
Lead the development and execution of content marketing and campaign strategies that drive demand for direct to consumer products and services
Translate business objectives into actionable content roadmaps and digital campaign plans
Define value proposition and go to market strategy for consumer products within the TELUS Health care centres portfolio
Lead collaboration with sales, product, and product marketing to position TELUS as a leader in preventative health solutions
Manage and optimize the content calendar, production workflows, and agency relationships
Direct the development of targeted digital campaigns leveraging persuasive messaging and audience engagement strategies
Manage end to end content creative development and approval workflow ensuring brand consistency
Oversee campaign performance, analysis, and reporting to executive audiences
Manage budget allocation and ROI for campaign initiatives including lead management and clinic capacity alignment
Develop and mentor team members while fostering a culture of innovation and excellence
Requirements
10+ years experience in a marketing communications related role
Post-secondary degree or equivalent experience
Proven expertise driving results in a B2C environment
Experience influencing decision making across diverse business teams
Familiarity with the Health industry considered an asset
Demonstrated experience in digital campaign management is highly valued
Must be comfortable with autonomy, able to manage multiple stakeholders and projects with extreme attention to detail and organisation
A collaborator who can work cross-functionally – role requires substantial relationship management both internal and external to the business unit
Strong business acumen with an ability to evaluate ideas against business needs and success criteria
Ability to simplify complex issues and proven track record of developing highly effective executive communications
Self-starter – able to work independently; anticipates needs and takes initiative
Analytical – able to quickly synthesize key information and take action to drive results
Organized – excellent time management and prioritization skills
Adaptable – comfortable working in a dynamic, quickly evolving environment
Problem solver – able to easily pivot and find new, innovative solutions
Team-oriented – exceptionally strong interpersonal skills, works well with individuals across teams
Leader
able to create clarity and define success in a way that motivates and inspires a team
Coach-like
guides and empowers team members through feedback, questions, and support to foster growth and maximize potential
Customer focused
pays close attention to the pivotal details that impact clarity and delight in the customer journey
Benefits
Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Apply Now
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