Own and optimize the marketing tech stack (HubSpot & connected tools), ensuring scalability, governance, documentation, and high reliability.
Architect seamless data flow across HubSpot, Intercom, WordPress, Demio, Paid Media (Google Ads/LinkedIn), and other systems to enable clean integrations, consistent fields/taxonomy, and trustworthy lifecycle tracking.
Operationalize Demand Gen and ABM execution: segmentation, lead scoring, routing, nurture programs, campaign QA, and attribution that Sales and Marketing can depend on.
Support a bowtie sales model by enabling both new logo and expansion motions with lifecycle triggers, handoff workflows, and automated follow-up systems that reduce friction and speed up revenue.
Build and maintain reporting that connects activity to pipeline funnel dashboards, campaign health, and clear conversion/velocity insights.
Drive automation and efficiency (including AI): identify bottlenecks and replace manual work with workflows, enrichment, QA checks, experimentation support, and AI-assisted operational systems.
Bridge marketing strategy and technical execution by partnering closely with Demand Gen, Content, Product Marketing, RevOps/Sales Ops, CX, and Leadership, in addition to collaborating with Engineering when needed on tech troubleshooting and integrations.

4–8+ years in Marketing Ops / RevOps / Marketing Systems / Growth Ops, ideally in B2B SaaS.
Deep hands-on experience with HubSpot is critical to this role (workflows, lifecycle stages, lists/properties, automation, reporting, governance).
Strong understanding of Demand Gen & ABM mechanics and how to operationalize them through systems, processes, and measurement.
Proven ability to manage data quality and lifecycle integrity (de-dupe, enrichment, routing rules, field standards, attribution, compliance basics).
Technical proficiency connecting systems (APIs/webhooks/iPaaS tools), troubleshooting integrations, and building durable, scalable processes.
Experience with data/enrichment and prospecting ops tools such as ZoomInfo and Clay (enrichment workflows, account/lead sourcing, segmentation support, and data hygiene).
Demonstrated utilization of AI tools for marketing operations such as workflow automation, enrichment/qualification support, campaign QA, performance insights, routing logic, and internal tooling, applied safely and systematically.
Strong analytical skills: can design reporting that the business trusts and use insights to improve conversion, velocity, and pipeline impact.
High ownership, fast execution, and comfortable operating in ambiguity in a fast-moving Series-A environment.

Marketing Operations Engineer – MarTech, GTM Systems

Key skills