Long term B2C and B2B marketing strategy: You will define and evolve the long term marketing strategy across both sides of the Unbiased marketplace.
B2B pipeline building: You will lead the marketing function responsible for generating demand from financial advisors and advisory firms.
B2C trading performance: You will oversee the performance of our consumer marketing engine, ensuring that channel investment delivers against growth and efficiency targets.
Team development: You will lead and support the combined marketing teams across B2B and B2C functions.
Marketing innovation: You will challenge and evolve the way the marketing organisation operates.

Data-driven marketing leadership: You have extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making.
Demand generation expertise: You have experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth.
Acquisition channel expertise: You have experience leading acquisition across a range of marketing channels, including paid digital (paid search, paid social, and video), partnerships, content marketing, and search engine optimisation.
B2B CRM expertise: You have a strong understanding of CRM systems in a B2B environment and how they support pipeline management, lead scoring, lifecycle marketing, and marketing attribution.
Strategic planning and forecasting: You have experience building marketing plans that incorporate forecasting, resourcing, capital allocation, and clear performance measurement.
Cross-functional collaboration: You know how to collaborate closely with product, data, and technology teams to ensure marketing strategy and product development are aligned.
Communication and storytelling: You are an effective communicator who can clearly articulate strategy, build alignment across teams, and develop a following around the marketing vision.

Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.
Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit an annual wellbeing allowance.
Private Medical Insurance for extra peace of mind for you and your family.
Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.
Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave).
Flexible working: we’ll work with you to find the balance of office-based work and remote working.
Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
Private Medical Insurance: you can add your dependents and spouse.
Payroll Giving: donate to your charities of choice in the most tax-efficient way, via salary sacrifice.
Life insurance.
Cycle to work scheme.

CMO – 6 month Interim Contract

Key skills