Develop and deliver the offline and direct marketing strategy, covering channels such as events, direct mail, inserts, outbound calls, lead generation, and owned marketing channels (e.g. abandoned basket and referral schemes).
Own annual forecasts, laydowns, targets, and budgets (~£5M+) across managed channels.
Continuously optimise channel performance through testing, data analysis, and quarterly planning.
Work cross-functionally with data, CRM, finance, and brand/creative teams to execute high-impact campaigns and initiatives.
Manage and collaborate with external agencies and partners, setting KPIs, reviewing performance, and leading RFPs and commercial negotiations.
Track and improve core commercial metrics including CPA, LTV:CPA, and revenue.
Build and present data-driven business cases and performance updates to senior stakeholders.
Managing your supporting team/direct reports and their development.

5+ years’ experience in performance marketing, with ownership of budgets, CPA, and revenue targets.
Strong experience in offline or direct/offline marketing channels (e.g. direct mail, print, events, inserts, or similar), and owned channels (experience with referral programmes for example).
Proven track record managing multi-million-pound budgets and delivering measurable growth.
Excellent analytical skills, using data to drive optimisation and decision making.
Experience managing agencies and cross-functional teams to deliver integrated campaigns.
Strong communication and stakeholder management skills.
Nice to have: Experience in a D2C or subscription business.
Background in pet or dog food brands.

Competitive salary, reviewed annually
Annual bonus, based on company performance
Flexible core hours, giving you true work life balance
Hybrid role to ensure this role works for you
25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance
Optional 5 days unpaid leave and 1 paid volunteer day each year
When you need a change of scenery, you can work from abroad 2 weeks every 6 months
Health insurance for you, paid by Tails.com
Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay
Flexible paid care leave to support immediate dependants, people close to you and pets
In house L&D team, with access to year round courses to help drive your development
50% discount on all Tails.com
Discounted gym membership

Senior Marketing Manager

Key skills