Growth Marketing Manager

Role Overview

• Own Shift’s paid acquisition channels across Google Ads and LinkedIn Ads, optimizing budgets, targeting, and creative.
• Build and improve full-funnel performance: ad → landing page → form → CRM → email → sales.
• Manage and refine automation systems using Zapier and CRM workflows (Zoho; experience with HubSpot/Salesforce is transferable).
• Maintain marketing and attribution dashboards, tracking channel performance, CAC, conversion quality, and funnel velocity.
• Improve lead scoring, audience segmentation, retargeting, and nurturing flows.
• Collaborate with the Content & Social Media Marketer to ensure assets support conversion goals.
• Partner with Sales to ensure clean CRM hygiene, lead labeling, and better downstream lead progression.
• Contribute to quarterly marketing planning and new campaign ideation.
• Apply AI tools creatively for research, segmentation, analysis, and efficiency.

Requirements

• 5+ years of B2B digital marketing experience—B2B is a hard requirement.
• Proven experience managing and scaling Google Ads and LinkedIn Ads.
• Strong analytical capability and comfort with funnel metrics, attribution, and performance reporting.
• Hands-on experience with CRM and automation platforms (Zoho, HubSpot, Salesforce, or equivalent).
• Familiarity with landing page builders such as Unbounce or Instapage.
• Ability to design and manage automation logic using Zapier or similar tools.
• Strong written communication and attention to detail.

Benefits

• Growth opportunities as the team expands, including mentorship of future coordinators.
• Flexibility across time zones with a supportive, international team.