Own and execute Buildern’s overall marketing strategy, aligned with the company's growth goals
Build, lead, and mentor the marketing team
Develop scalable demand generation strategies across organic, content, paid acquisition, webinars, email marketing, and social channels
Define Buildern’s positioning, messaging, and brand narrative in collaboration with Product and Leadership
Partner closely with Sales to drive pipeline generation and improve lead quality
Lead high-impact marketing initiatives, including case studies, webinars, product launches, customer stories, and thought leadership
Oversee Buildern’s digital presence, including website performance, SEO, content strategy, and campaign execution
Establish marketing KPIs, track performance metrics, and continuously optimize marketing activities based on data and insights
Manage the marketing budget and allocate resources across channels for maximum ROI

10+ years of experience in marketing within B2B SaaS or technology companies
5+ years of experience leading and managing marketing teams
Familiarity with the construction industry, construction technology, or related markets is strongly preferred
Proven experience building and executing successful marketing strategies that drive growth and pipeline
Strong understanding of modern marketing channels, including content marketing, SEO, digital marketing, webinars, and demand generation
Strong analytical mindset with the ability to measure marketing performance and optimize campaigns
Based in the United States with strong experience working within the US market.

Marketing Director

Key skills