Appian is a company that provides process automation technology, and they are seeking a motivated and adaptable Marketing Associate to join their dynamic marketing team. This entry-level role is ideal for recent graduates eager to gain hands-on experience and contribute to various marketing activities, supporting the execution of campaigns and programs that drive business growth.
Responsibilities:
- Support the execution of integrated marketing campaigns across multiple channels and functions
- Assist in the planning, coordination, and logistics of events, whether virtual or in-person, ensuring that all aspects run smoothly from start to finish
- Help track and analyze campaign performance, providing valuable insights and reporting to refine future marketing strategies
- Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment of marketing efforts with business objectives
- Contribute to content creation, design, and communication efforts for various marketing materials and initiatives
- Manage and maintain marketing calendars, timelines, and project deadlines to ensure timely execution of activities
- Assist with data management and CRM systems, ensuring accurate reporting and tracking of marketing activities and outcomes
- Support day-to-day marketing operations and provide assistance on ad-hoc projects as needed