Lifecycle Manager, Patient Enrollment Marketing (B2B2C)

Pomelo Care is the national leader in evidence-based healthcare for women and children. They are seeking a Manager of Patient Enrollment Marketing to develop and execute B2B2C enrollment marketing strategies, optimize marketing technology, and enhance patient acquisition through multi-channel campaigns.

Responsibilities:

• Design comprehensive B2B2C enrollment marketing strategies tailored to specific partner cohorts
• You will define how we reach patients, what the messaging hierarchy looks like, and which channels will drive the highest conversion
• You don't just hand off a brief; you build the engine
• You will personally architect, build, and deploy automated multi-channel journeys (Email, SMS, Direct Mail, Web) within our marketing automation platform(s)
• Act as the power-user and strategist for our marketing technology stack
• You will configure data triggers, manage audience segmentation within the ESP, and ensure our tools are synced to deliver personalized 1:1 experiences at scale
• Own the enrollment math
• You will Define and prioritize A/B and multivariate tests in partnership with Outreach, Data Science, Product, and Marketing teams to continuously optimize the enrollment funnel, improving click-to-enroll rates and lead conversion while decreasing CAC
• Partner with Marketing, Sales and Customer Success teams to ensure marketing plans align with partner contracts, while collaborating with Data Science to build performance dashboards that prove ROI
• Ensure all enrollment tactics are flawlessly executed within the guardrails of HIPAA, TCPA, and CAN-SPAM

Requirements:

• 4+ years of experience specifically in enrollment marketing, patient acquisition, or B2B2C growth
• Ability to create and present a 6-month growth roadmap to executives
• Experience troubleshooting a Liquid logic string or a webhook in a journey builder
• Ability to thrive in fast-paced environments with a high degree of autonomy
• Deep, hands-on experience with enterprise-grade automation tools (e.g., Braze, Iterable, or Adobe Journey Optimizer)
• Solid understanding of data schemas and how to leverage CDP data to trigger real-time campaigns
• Ability to translate complex technical workflows into clear business outcomes for stakeholders
• Ability to write compelling, conversion-oriented marketing plans that resonate with prospective patients
• Proven track record of managing $1M+ lead volume or high-scale enrollment funnels
• Advanced proficiency in Marketing Automation Platforms
• Solid understanding of HTML/CSS for email and experience with data visualization tools (Tableau, Looker, etc.)
• Experience navigating healthcare compliance (HIPAA) in a marketing context
• Strong preference for candidates coming from HealthTech, Digital Health, Healthcare, or high-growth B2B2C startups