Own Kognic’s marketing presence in China while being based at the Gothenburg office
Collaborate closely with the Director of Marketing to align with Kognic’s global brand and ways of working
Create and localize marketing content for the Chinese market
Support the China sales team with marketing materials, event coordination, and lead generation
Track and report on China marketing performance metrics
Support and coordinate Kognic’s presence at Chinese automotive and tech events
Travel to China a couple of times a year to participate in local events and build strong collaboration with the team in China

2+ years in marketing, preferably within B2B tech or the automotive industry
Native/Fluent Mandarin and professional English (written and spoken)
Content creation skills
ability to write compelling copy in Chinese
Comfort with AI tools and an eagerness to use them daily
Hands-on experience with Chinese digital marketing platforms (WeChat Official Accounts, Baidu SEO/SEM, Zhihu) is a plus
Familiarity with the AD/ADAS ecosystem or Tier 1 automotive suppliers is a plus
Experience with HubSpot, SEO, or event management is a plus
Commercial experience
sales support, lead generation, or partner marketing is a plus.

Marketing Specialist, China

Key skills